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USA viewers take ‘Notice’
Jul 9, 2007 Burn Notice, Reviews Leave a comment
“Burn Notice,” USA Network’s light-touch action hour, performed a rare feat Thursday night, keeping ahold of the 4 million people who tuned in to the show’s premiere June 28.
Multimillion-dollar marketing campaigns can lure large numbers of people to sample the premiere of a new series. But the second week’s Nielsens invariably tail off by 10%-20% as the big marketing bucks go away and people unimpressed by the first episode don’t return.
USA’s programmers helped “Burn Notice,” which stars Jeffrey Donovan and Gabrielle Anwar, overcome the second-week handicaps by slotting the hit movie “National Treasure” as a three-hour lead-in. That Nicolas Cage pic built its audience throughout the three hours, funneling 3.3 million viewers into “Burn Notice.”
“Treasure” delivered more viewers to “Burn Notice” than the premiere-week lead-in, the concluding hour of limited series “The Starter Wife,” which drew 3.1 million viewers.
This week, USA plans to use a rerun episode of “Law & Order: SVU” as the table setter for “Burn Notice.”
Shot in Miami, “Burn Notice” is a 20th Century Fox TV production in association with Fuse Entertainment. Exec producers are Matt Nix, Jeff Freilich, Nick Thiel and Mikkel Bondsen.
Source: Variety
Burn Notice Screen Captures?
Jul 6, 2007 Site Stuff Leave a comment
I’m had several emails this week asking when the Burn Notice screen captures will be posted. I have decided NOT to screen cap the episodes at this time because of the quality of the captures. From the official USA Network website:
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Q. When will USA Network broadcast in high definition?
A. An HD version of USA is tentatively planned for the fourth quarter of 2007.
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This is great news and I plan on making captures when they go to a HD format. The quality will be worth the wait!
~GertieBeth
USA Network feeling the ‘Burn’
Jul 3, 2007 Burn Notice, Reviews Leave a comment
USA Network’s new series “Burn Notice” has gotten off to a good start.
The series, starring Jeffrey Donovan as a spy who suddenly finds himself blacklisted, averaged 4 million total viewers in its commercial-free debut from 10-11 p.m. Thursday, according to Nielsen Media Research. That includes 2 million viewers in the adults 18-49 demo and 2.2 million in adults 25-54, making it the No. 1 basic cable program of the night in both demos.
“Burn” built on its lead-in, the finale of the limited series “The Starter Wife,” which averaged 3.1 million total viewers, including 1.6 million in 18-49, from 9-10 p.m. Both programs also beat some broadcast competition in their respective time periods, with “Burn” outperforming a repeat of ABC’s “Men in Trees” in 18-49 and 25-54 and “Wife” beating a repeat of ABC’s “Grey’s Anatomy” in 18-49.
Episode One of ‘Ask a Spy’
Jun 29, 2007 Burn Notice Leave a comment
How do you crash a party? Visit USA.com for the answer from Jeffrey himself.
Cool dialogue elevates tale of spy who got burned
Jun 29, 2007 Burn Notice Leave a comment
One of the best aspects of this job is that, occasionally, you stumble across a pleasant surprise. You pop a show into the DVD player, not expecting much, and it turns out to be thoroughly engaging in a totally unexpected way.
That’s the case with the relatively unheralded “Burn Notice,” a spy thriller that debuts at 10 tonight on USA. The series is not great television by any means, but it has a kind of breezy charm and sly wit that make it one of this summer’s better new shows.
