USA Network feeling the ‘Burn’
Jul 3, 2007 Burn Notice, Reviews
USA Network’s new series “Burn Notice” has gotten off to a good start.
The series, starring Jeffrey Donovan as a spy who suddenly finds himself blacklisted, averaged 4 million total viewers in its commercial-free debut from 10-11 p.m. Thursday, according to Nielsen Media Research. That includes 2 million viewers in the adults 18-49 demo and 2.2 million in adults 25-54, making it the No. 1 basic cable program of the night in both demos.
“Burn” built on its lead-in, the finale of the limited series “The Starter Wife,” which averaged 3.1 million total viewers, including 1.6 million in 18-49, from 9-10 p.m. Both programs also beat some broadcast competition in their respective time periods, with “Burn” outperforming a repeat of ABC’s “Men in Trees” in 18-49 and 25-54 and “Wife” beating a repeat of ABC’s “Grey’s Anatomy” in 18-49.
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